ScaleFast Business Growth

Lead generation AND validation
Every prospect is personally spoken with before handover
Focus on lead quality and high conversion rate not quantity
Target number of quality, quantified leads agreed
Multiple interactions prior to handover
Lead generation is via a combination of social media advertising; campaign landing pages/funnels; outbound telesales; and specific networking events.

Automated Immediate & Human Engagement

1. Social Media response creates a prospect

2. Immediate SMS/WhatsApp confirming contact details

3. Email confirming contact details and next steps/ information required to validate the opportunity

4. Prospect spoken with and validated. Opportunity updated and an appointment booked with client

Case Study 1

New social media brand created targeting consumers who were entitled to SDLT refund and property developers eligible for Land Remediation Relief.

Fully integrated lead generation process from social media through to client CRM for case handling.

Results: Over £2.8m of eligible refunds passed over 12 month period.

Case Study 2

Brand created for a B2C vehicle sourcing and finance business moving into B2B commercial vehicles. No mention of the client in adverts enabled testing without any conflict with their own marketing activities.

Results: Over 300 validated new fleet prospects in 6 month period.

Case Study 3

Prospects check availability on the website however do not register a booking. No follow-up resource is available to contact these prospects.

Created a multi-channel automated follow-up that provided tailored information to each prospect based on their product and event type.

SMS, email and WhatsApp all used to engage with prospects via their preferred method of communication

Results: The first 6 weeks saw: 261 enrolled on the automated follow-up process 36% (93) responded to a message that previously would have been ‘lost’ 8 confirmed bookings worth £3,582